You’ve probably heard that Pinterest is great for recipes, wedding ideas, gardening, or home projects—but have you ever considered how Pinterest can grow your business?
Whether you’re a blogger, coach, or creative entrepreneur, Pinterest is one of the most overlooked (but powerful) tools for getting your content in front of more people. It’s not just another social platform—it’s a visual search engine that helps people find what they’re looking for. And if you use it well, that “something” could be your content, your products, or your services.
Let’s look at how Pinterest can work for you and why now is the perfect time to start using it intentionally for business growth.
1. Pinterest Drives Long-Term Website Traffic
Unlike Instagram or TikTok, where content fades fast, Pinterest content lives on. A single pin you post today can continue driving traffic to your website for months or even years.
That’s huge if you’re trying to grow your blog, get more eyes on your products, or build a list of loyal subscribers. Pinterest doesn’t just create a quick spike in clicks—it builds sustainable traffic that grows over time.
2. Pinterest Users Come Ready to Take Action
Pinterest isn’t where people go to scroll aimlessly—it’s where they go to plan ahead. In fact, Pinterest users typically start searching and saving ideas 3 to 6 months in advance, especially when it comes to seasonal content like holidays, back-to-school, or even buying gifts.
And here’s the real gold: Pinterest users are serious decision-makers. According to Pinterest Business Stats, 85% of weekly users use the platform to start new projects, and 80% say they’ve discovered a new brand or product on Pinterest. Nearly half use it to help them make purchase decisions.
That means when your content shows up in a search, it’s not just being seen—it’s being saved, clicked, and acted on. If you’re promoting a product, launching a course, or sharing helpful blog content, Pinterest users are already in the right mindset to engage.
3. Boost Your Visibility and Reach New Audiences
One of the best things about Pinterest? You don’t need to be a big-name brand to be successful. In fact, the majority of high-performing accounts on Pinterest belong to small businesses, bloggers, and content creators—people just like you.
Unlike platforms where you need to build trust over time through reels, stories, or long captions, Pinterest is search-driven. Users don’t have to “know, like, and trust” you before clicking on your content. If your pin solves their problem or inspires them, they’ll click—simple as that.
With the right keywords and pin strategy, your content can reach people who aren’t following you on Instagram or on your email list. Even better? Your pins (and boards) can show up in Google searches, giving you even more reach.
4. Build Authority in Your Niche
Pinterest helps you consistently share your expertise—whether that’s helpful blog content, tips, free downloads, or product tutorials.
Over time, that consistency builds trust. The more people see your content solving their problems, the more likely they are to return, follow, and eventually become clients or customers. It’s a great way to position yourself as an expert in your space without having to constantly create new content from scratch.
5. Pinterest Supports Every Stage of the Buyer Journey
From the moment someone spots your pin, Pinterest guides them through every step—from discovery to purchase. You can create pins that offer helpful tips, link to free resources, highlight your services, or even directly promote a product.
And in 2025, Pinterest is making it even easier to turn interest into action. Shoppable Pins allow users to browse your products, check prices, and click straight through to purchase, without having to leave the platform to do a deep dive on who you are.
That means Pinterest helps you meet your audience right where they are—whether they’re just gathering ideas or ready to pull out their credit card.
Final Thoughts
If you’ve been putting Pinterest on the back burner, now’s the time to change that. It’s a smart, sustainable way to grow your business, reach new audiences, and drive traffic to the content you’ve already worked so hard to create.
Want someone to help you turn Pinterest into a true marketing tool for your business? I’d love to support you. Learn more about my Pinterest management services here.
If you’re looking to DIY your strategy for now, check out this helpful guide on how to do keyword research for Pinterest—it’s a great place to start.
