Why Your Business Needs a Pinterest Business Account
Pinterest is a visual search engine used by 518 million people each month. That’s a huge audience just waiting to discover your business! A Pinterest business account is crucial for showcasing your products or services to a highly engaged audience. An optimized Pinterest Business Account can help drive traffic to your website, increase brand visibility, and boost sales. If you haven’t added Pinterest to your marketing strategy yet, now is the perfect time to start!
Create a New Pinterest Business Account
Setting up a Pinterest Business Account is a breeze! In just a few simple steps, you can set up an account that will help you attract your ideal audience. Follow these steps below and and before you know it, your Pinterest Business account will be up and running—faster than you can scroll through a dozen DIY projects you’ll totally try someday!
1. Sign Up for a Free Pinterest Business Account
To begin, go to Pinterest for Business and click “Sign Up.” You’ll need to enter your email, create a password, and add your business name. Pinterest will also ask you to select your business type (e.g., retail, blogger, service provider) to help tailor recommendations for you. Once that’s done, click “Create Account” to proceed and set the foundation for your business presence on Pinterest.
2. Complete Your Business Profile
Now it’s time to complete your profile. Add a professional profile picture (such as your logo) to help users instantly recognize your brand. Fill out your bio with a short, keyword-rich description that clearly communicates what your business is about. Don’t forget to include your website URL to help people find you outside of Pinterest, and make sure your country and language settings are correct. A well-optimized profile will enhance your brand’s visibility on Pinterest and give a professional impression to your audience.
3. Claim Your Website & Enable Rich Pins
Claiming your website on Pinterest not only allows you to track analytics but also enables you to take full advantage of Rich Pins. To claim your website, go to Settings > Claim > Websites and follow the instructions to verify your site. You can verify using an HTML tag, meta tag, or by uploading a file to your website’s backend. After your website is claimed, make sure you enable Rich Pins through the Pinterest Developer site. Rich Pins automatically pull extra information from your website, such as product details, article descriptions, or recipe ingredients, and display them directly on your pins, making your content even more valuable to users.
4. Create SEO-Optimized Boards
With your profile set up, it’s time to create boards that attract your target audience. Think about what your ideal followers are searching for and create boards that align with their interests. Choose clear, descriptive titles for each board, and make sure you incorporate relevant keywords. For example, instead of naming a board simply “Food,” try “Healthy Meal Prep Ideas” for more specific searchability. Also, write detailed board descriptions that include relevant keywords naturally and select the most appropriate category for each board to help Pinterest understand and categorize your content.
5. Design and Upload Engaging Pins
Your pins are the main attraction on Pinterest, so it’s essential to make them stand out. I know it’s easy to get stuck when it comes to pin design, but don’t worry—you don’t have to be a design expert! The great thing is, that you can use tools like Canva to create eye-catching pins that look professional. Canva has a ton of Pin Templates that are ready to be personalized, so even if you’re not super creative, you can still create aesthetically pleasing designs.
Create high-quality vertical images (1000 x 1500 pixels is the ideal size) that capture attention. Use your brand colors, incorporate keyword-rich text overlays, and choose images that best represent your products or services. When uploading your pins, remember to include keyword-optimized titles and descriptions to improve your visibility in search results. And always link each pin back to a relevant page on your website—whether it’s a blog post, product page, or service offering.
6. Start Pinning Strategically
Finally, it’s time to start pinning! Consistency is key when building a Pinterest presence, so aim to pin regularly. In 2025, Pinterest is all about Fresh Pins, meaning it’s no longer necessary to create one pin and schedule it to multiple boards. Instead, I recommend creating 3-5 fresh pin designs for each blog post, product, or freebie. Schedule each of these pins to one relevant board, spaced out over a few weeks. For example, I’ll schedule a pin each week for a few weeks, and then after a month of those pins being published, I’ll create a whole new set of fresh pins for that same piece of content. This keeps your content fresh and engaging, improving your SEO and helping to reach more of your ideal audience.
Pinterest Analytics will be your best friend as you track the performance of your pins and optimize your strategy over time. By following these steps, you’ll set up a Pinterest Business Account that helps attract your ideal audience, drive traffic to your website, and grow your brand effectively.
Use Pinterest Scheduling Tools to Save Time
When it comes to scheduling pins, you have a few options. You can use the Free Pinterest Scheduler, which allows you to schedule pins up to 30 days in advance, or you can try my favorite Pinterest scheduling tool—Tailwind. If you haven’t already, I highly recommend signing up for their free option to test it out on your Pinterest account before committing to a subscription. In my opinion, Tailwind is the best scheduling tool for Pinterest. Tailwind was originally designed for Pinterest but has since expanded to also support scheduling for Instagram and Facebook. Tailwind is a great way to streamline your Pinterest marketing and stay consistent without needing to manually pin every day.
Understanding Pinterest Terminology
If you’re brand new to Pinterest, you may be curious or even confused about some Pinterest terms.
No worries! Here’s a quick guide
- Pins – Saved images or videos on Pinterest link back to your source.
- Boards – Digital folders where pins are organized by their topic.
- Rich Pins – Pins that pull extra information from your website, like prices or ingredients.
- Re-Pin – Spread your content when others save your pins to their boards.
- Impressions – The number of times your pins are shown on someone’s Pinterest page.
- Engagement – How people interact with your pins, including clicks, saves, and comments.
Understanding these terms helps you navigate Pinterest effectively and connect with your audience.
There’s really no excuse not to set up your Pinterest business account now! It only takes a few minutes to sign up, and then you’re all set to start posting your awesome content. And the best part? You don’t have to do it alone—I’m here and ready to work with you! If you’re looking for help getting started on Pinterest or want some tips on making your account more successful, CONTACT me today!”
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